Fifteen years taking digital products from a rough idea to working software. Today that means agentic systems — the ones that plan, act, and get things wrong — and the interfaces that keep people in charge of them.
Selected clients
Some problems need a direction. Some need a system. Most need someone who will stay past the handoff.
I design what happens when software can plan, act, and decide: what people can see, where they stay in control, and how the system recovers when it gets something wrong.
I take products from a messy problem to a tested direction and a working interface — research, flows, prototypes, production UI, and implementation support.
I build systems people and agents can both use: tokens, components, content rules, documentation, and the checks that keep a product from drifting.
DESIGN SPRINTS ON AUTO-PILOT
01/Independent product · 2026–present
Product & design direction, hands-on build
Loopy turns a product brief into three distinct prototypes, helps me choose and critique a direction, then carries what I learn from testing into the next round.
02/StickerGiant · 2026
Lead Developer & Designer
Built StickerGiant's brand rules as structured data so the website, team, AI agents, and automated checks all read from the same source.
03/Fold · 2022–2025
Head of Design
Led product design for Fold's Bitcoin rewards app, rebuilt the core experience, and put research and a shared design system into the team's regular workflow.
04/Lightning Labs · 2017–2021
Product Designer
Designed early Lightning Network products that turned command-line concepts such as channels, routing, and liquidity into interfaces people could operate.
05/Qantas · 2015–2016
Senior UX Designer, UX lead
Led the UX direction for a more coherent Qantas booking and loyalty experience across web and mobile.
06/Nokia · 2016–2018
UX Director
Led UX for Nokia's connected-home platform, from device setup and monitoring to the controls shared by an entire household.
Interviews, behaviour, and working prototypes get past opinions and find the part of the problem that actually matters.
Decisions, tokens, constraints, and open questions belong somewhere the team can use them — not in memory or a polished handoff deck.
I work in the code when a static prototype cannot answer the question. The design is not done because the file looks finished.
04 · About
“I like complicated products, direct feedback, and prototypes that answer real questions.”
I’ve moved between research, product design, design systems, and the code underneath the interface — at R/GA and DigitasLBi, in-house at Nokia and Covetrus, and most recently leading design at Fold. Lately most of that work involves AI agents.